If your website has bad online content, it has little or no value to your audience. Online content can be read, viewed, listened to and shared. It can be a written article (like the one you’re reading right now), blog post, report, eBook, online tutorial, video, or audio file.
But one of the most challenging tasks that most website owners face is writing or producing online content that their audience will find useful and engaging. Here are 5 tips to help you create online content your audience will love.
1. Understand the difference between offline and online
Content published in the offline world, such as in newspapers and magazines, differs from the content published on most websites. Content in newspapers and magazines tends to appeal to a wide audience. While the content of your website is quite specific to your audience. You still need good grammar and spelling in your online content, but many other traditional spelling rules are broken online.
2. Small heels
When people read online, they want short chunks of text that can be quickly scanned. Your website visitors don’t want to be overwhelmed with large blocks of text. Short paragraphs of text make it easier for your reader to focus on what you wrote and can jump from section to section.
3. Bullet points and subheadings
Using bullet points and subheadings will make your content easy to read even on a screen. Subheadings give your reader a basic idea of what the content is about, which can help hold people’s attention longer. Bullet points are short and concise, providing important information in a simple style.
4. Use pictures and photos
People expect images to be included in online content. They make your website look better, articles are easier to scan, and are optimized for your brand. Personal photos are great for a personal blog, and there are plenty of free stock images, images, and photos to be found on numerous stock photo sites.
5. Overall Sound
Web content can be more conversational. Keep your writing tone light, casual, and interesting when writing informal content. Of course, if you’re writing for a technical website, you need to use the right descriptions and appropriate language structure. However, in many cases, an informal tone shows your individuality and is a great way to connect with your online audience.
Thanks to Jon Allo | #writing #style #online #content
