If you bought a book from Amazon, chances are the author asked you to post a review of the book. While you might not think much about the request, the author is focused on getting good reviews.
There are a variety of reasons why book reviews are important on Amazon, but here are the eight most important ones from an author’s perspective.
1. A book review helps other readers determine whether or not the book is appropriate for them. Nothing is worse than someone who already knows a lot about a subject buying a book and then discovering that it’s for beginners. Or the other way around.
While authors generally try to explain who the book is intended for, a good review can make that point more effective.
2. A well-written review points out things to look for in the book. Because you often highlight your favorite sections of the book in your review, it’s easy for other readers to look forward to that section. It also helps highlight the content that is most relevant to readers – and that gives the author valuable feedback for their next book.
3. One review inspires the next. Not everyone wants to be first in line, so you’re doing a great service by being the first person to write a book review. Once you get the ball rolling, one review leads to the next, with readers often piggybacking on comments and reacting to others’ comments.
Also note that you don’t have to write a review to comment on a review. You can always join the conversation about a book.
4. The more positive reviews a book gets, the better it ranks. The better it ranks, the more people will see it. The more they see it, the more likely they are to buy it. So by posting a positive book review, you are helping the book move up the ranks to gain more exposure.
And a note on star ranking – anything below 4 stars is considered “not recommended” so it helps to be generous with your stars.
5. The simple process of ‘liking’ a review helps push that review up the list of reviews. Therefore, the book reviews appear first in order of most helpful. Therefore, whether you write a review or not, take the time to read and rate the reviews that have already been published.
6. Once a book has 10 reviews, it can be included in the ‘Also Purchased’ list as well as the ‘You May Like’ recommendations. These lists, in turn, increase the number of sales the book is likely to receive.
7. After an indefinite number of positive reviews, a book may be included in the Recommended For You emails sent to individual Amazon readers. As with every other step in the review process, this contributes significantly to the number of sales a book can receive.
8. Many book review sites will not consider a book for review unless they have a number of reviews on the Amazon book site.
If you keep these eight points in mind, you’ll understand why book reviews are important and why an Amazon author asks you to write a review of the books you’ve purchased.
Thanks to Jeanette S Cates, PhD | #Book #Reviews #Important #Amazon
