The World Wide Web is a new dimension where companies represented by their websites compete for online dominance and rankings in the major search engines. Many online marketing tools have appeared and many are considering using new internet tools before others give them a huge competitive advantage. But in reality, the traditional strategy of using a website is still the best approach as the website is undoubtedly still the best online marketing tool for advertising on the internet.
The famous phrase “Build it and they will come” from the movie “Field of Dreams” can be considered the slogan of any site. All websites are created with the hope of making the owner’s dreams come true. In the case of corporations and entrepreneurs, this dream is to help the business generate more sales and get its name out there.
As the internet plays an important role in most people’s lives today as it has become very visible in many different ways like writing, advertising and casual conversations, many business owners see internet as a must and indispensable component for business growth and expansion. Many business owners have found success using the internet as an online marketing tool. The mother of Internet affiliate marketing programs, Amazon.com is credited with being the first and greatest online marketing success story, with thousands of employees and massive sales volume using the Internet as a tool in its patented referral network. B-movies.com and Golfballs.com are also enjoying great success with strong sales growth and high web sales revenues. However, both companies have admitted that they have expended significant amounts of time, money and effort to reach the pinnacle of internet marketing success where they are now.
The Web Market
The World Wide Web is a whole new market for businesses to conquer. The online universe is the largest competitive market with a global reach. And all businesses, be they micro, home and small, are keen to enter this huge market with exponential potential. And a website is the business owner’s ticket to enter the internet market despite deploying very limited resources.
The online community is huge. It is estimated that there are currently around 80 million adults in the United States and Canada, and that number is still growing. Traditional Internet users have mostly been adults, but this trend has started and continues to change. Middle-income young men are no longer the only ordinary internet users. The diversification took place quickly and extensively; People of different ages, gender, income and ethnicity are using the internet today.
It should be remembered that not all online browsers make purchases. There are many who surf the Internet for other reasons. Studies show that only 5 to 20 percent of browsers actually shop online, and these numbers are steadily declining, especially with the onslaught of the global financial crisis. It should also be noted that a large proportion of online purchases are worth no more than $80.
The increasing number of online browsers is still more than enough to offset the declining proportion of internet shoppers. Online sales continue to increase as Internet access becomes easier and more available, and more and more people accept the concept of shopping on the World Wide Web. The annual global revenue potential of the Internet has already grown to billions of dollars. About a hundred Americans are expected to be online by the end of the decade, and nearly half of them will do their shopping online.
However, a website is not an all-encompassing guarantee of online success and increased sales. A website is purely an internet marketing tool at the disposal of the business owner. Often synergies between different online marketing tools should be achieved in order to run a successful marketing and advertising campaign.
Selling should not be confused with the sole purpose of a website. The potential of a website is huge. Marketing and lead development are just a few of the many uses of a website.
Advantages of the website as an online marketing tool
1. A growing audience
2. Worldwide presence and access to buyers
3. Your micro, home or small business looks like any other business
4. Possible low-cost marketing
Disadvantages of a website as an internet marketing tool
1. Enormous competition. Just as you can be found anywhere in the world, so can your competitors.
2. Get website traffic and visitors. More than a million pages are added to the World Wide Web every day. It can be very difficult to be found in this maze.
3. Constant need to refresh and update your website
4. Business operation needs to be changed to handle website business
A thorough understanding of your target customers and your market is crucial in deciding whether or not to start and maintain a website for your business. The main consideration should be the importance of the impact a website will have on your customers and prospects. Feasibility should also be considered. You should determine if you have the resources and skills needed to create, maintain, and manage a competitive website – competitive not only in terms of attracting visitors, but competitive in selling your products and services. In general, a website is the best online marketing tool if you want to sell to a geographically diverse audience.
Thanks to Darewin Amio Ocampo | #Internet #online #marketing #tool
