A recent peer-reviewed study examines the comparative behavior of youth on subways and mini-subways in relation to their smartphone use.
The classification of Indian cities includes a ranking system used by the Government of India. The previous classification of cities has been changed from A-1 to X, A, B-1 and B-2 to Y and C, and unclassified cities to Z. X, Y, and Z are commonly known as Tier 1, Tier 2, and Tier 3 cities, respectively.
Tier 1 cities, or Metros as we call them, are Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune.
Metro Class 2 or Mini cities are Agra, Ajmer, Aligarh, Allahabad, Amravati, Amritsar, Asansol, Aurangabad, Bareilly, Belgaum, Bhavnagar, Bhiwandi, Bhopal, Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack , Dehradun, Dhanbad, Durg-Bhilai Nagar, Durgapur, Erode, Faridabad, Firozabad, Ghaziabad, Gorakhpur, Gulbarga, Guntur, Gurgaon, Guwahati, Gwalior, Hubli-Dharwad, Indore, Jabalpur, Jaipur, Jalandhar, Jammu, Jamnagar, Jamshedpur, Jhansi, Jodhpur, Kannur, Kanpur, Kakinada, Kochi, Kolhapur, Kollam, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Malappuram, Malegaon, Mangalore, Meerut, Moradabad, Mysore, Nagpur, Nanded-Waghala, Nashik, Nellore, Noida, Patna, Pondicherry, Raipur, Rajkot, Rajahmundry, Ranchi, Rourkela, Salem, Sangli, Siliguri, Solapur, Srinagar, Surat, Thiruvananthapuram, Tiruchirappalli, Tiruppur, Tirupati, Ujjain, Vadodara, Varanasi, Vasai-Virar City, Vijayawada, Visakhapatnam and Warangal .
According to a survey conducted by TCS in the above cities, a whopping 72 percent of high school students and above own a smartphone in 2014-15 (compared to just 40 percent in 2011-12).
Of these youth on subways have been using smartphones for quite some time and have made a habit of using mobile apps alongside the regular apps for social networking and communication. Therefore, the time they spend on the cell phone is already taken.
The youth in mini subways, on the other hand, have newly purchased smartphones and quickly get used to these apps. It is easier to introduce more productive apps and mobile-based e-learning to this demographic as the time they spend on mobile is currently largely unoccupied.
An interactive, engaging e-learning activity is more appropriate for this group of young people. The most important requirement for such an app that can offer e-learning is that it captures students’ attention in a fun way while imparting knowledge and adding value to their mobile usage.
The search is trying to reach this segment of youth through all of its channels to introduce them to e-learning and digital education. Different methods they use are standalone kiosks, dedicated training for educators, and support in providing infrastructure to create digital content and course materials.
Thanks to Kapil Sharma
