It is said that 40% of the jobs of the future don’t even exist today… We can’t expect our universities to educate specialists if we don’t even know what skills they need.
Just a few years ago, this was the case with digital marketing. Slowly but surely, universities and other institutions are responding to the need to equip students with the knowledge needed to work in the industry. However, many agencies still rely on in-house training.
As more and more budgets are allocated to online marketing, the industry is growing rapidly and becoming increasingly popular with recent graduates and career changers. If you want to stand out from other applicants, show your interest by showing exactly how much you know. Find out about your opportunities to become an Internet Marketing Genius.
Blogs and forums are arguably the best way to keep up to date as they see regular updates from real people working in the industry. Well-known resources like SEOMoz and Econsultancy publish up-to-date information and live commentary.
Forums also allow you to consult industry experts on specific questions that have arisen during your learning process.
Books are a good place to start, but in such a fast-paced industry, they can age significantly in a short amount of time. They are perfect for learning the basics, tools and tricks of the industry, but should not be relied on for the latest information.
You can take digital marketing training courses both in person and online. These don’t come cheap, but they’re worth attending when they’re organized by institutions like The Chartered Institute of Marketing or The Institute of Direct and Digital Marketing, which attract the best minds and educators in the business.
Many generic business courses will now address the importance of online marketing, which can be helpful in determining if it’s something you’re really interested in.
Ireland recently launched its first-ever specialized Masters in Digital Marketing. The two-year, part-time or online program aims to provide students with the expertise and skills needed to advance their careers in the competitive industry.
In any case, if you are attending an interview for a job in search engine marketing, be prepared to understand the differences between SEO, PPC and CRO. And make sure you understand why a tailored approach is better than taking the same approach to customers or using the “cookie cutter” method adopted in the US.
Thanks to Harvey McEwan | #Learn #Digital #Marketing