SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by search engines like Google, Yahoo and Bing etc. But why part art, part science? The scientific part of SEO deals with technology, with the implementation of the techniques and all the technical details of the website, coding, etc. While the art part deals with understanding and trying to influence the business and human behavior of its customers, which is not only a science but also an art.
Why is the SEO industry growing?
Increased use of search engines to search for information on the Internet.
Big brand advertisers are actively using SEO
Traditional or direct marketers are increasingly turning to SEO
What career opportunities are there in SEO?
The online industry is growing every day and SEO plays a vital role in bringing visitors to the website and all businesses spend huge sums of money on SEO. It is one of the trendiest areas and there are a good number of SEO job vacancies.
Every website strives to source SEO services for itself, either internally or externally, depending on budget and available expertise.
SEO has a very bright future for you if you have excellent analytical skills and are dynamic. You must keep up with the latest trends in the field, have a passion for research and be able to formulate a clever and creative marketing strategy to beat your competitors and give everyone else an edge.
What skills are required for a career in SEO?
As I mentioned before, SEO is a mix of art and science. So, if you have an academic background and are tech-savvy, SEO can add great value to your resume by getting you in touch with the practical aspects of the business. SEO will help you grow as a professional and learn new skills related to people management and building internet marketing strategies.
If you’re coming from the art side, SEO can seem a bit complicated due to all the technical skills required. The good news is that most of the technical aspects of SEO are easy to learn and implement.
SEO job categories
Many of the SEO/SEM companies, especially the larger companies, have employees in these professions:
Organic Search Engine Optimization
Public Relations/Reputation Management
Paid search/PPC management
SEO training and certification
Currently, there is no official governing body for the SEO industry and there are no set standards to adhere to. However, several large and influential institutions and organizations have started offering international certifications for completing SEO courses. Taking these courses can improve your resume.
Benefits of SEO Training Course
SEO training course is a great opportunity to break into the market, demonstrate your brand reputation and also increase sales. With SEO training, you have no limits when it comes to attracting new clients, making sales, and building Gravitas. So sign up for SEO training. Just make sure you are smart about choosing the service provider that can help you.
Thanks to Kumar Mathew | #SEO #Career #Choice #Benefits #Growth