Did you know that you can get certified by Google? Google offers a range of digital marketing training courses to improve marketing skills, some of which are absolutely free! Digital marketing courses are not only helpful for those working in this field, but also incredibly useful for entrepreneurs trying to thrive in this fast-paced business environment. In today’s business environment, having a working knowledge of all aspects of business is vital, and while courses in a number of other aspects are widely available, digital marketing has been a subject rarely touched upon.
However, Google helps millions of like-minded people worldwide who are interested in this topic by offering these free courses. We’ve mentioned the 5 best courses to sign up for with Google today!
AdWords Basics Course
Learn the basic and advanced aspects of AdWords and online advertising. The course covers setting up AdWords, managing a campaign, and also teaches you how to measure and optimize your AdWords campaign. You can take the exam after completing the study material and earn certification from Google. The assessment consists of 65 questions that must be answered within an hour and a half. To earn certification, you must achieve a score of over 80%. The test can also be repeated if you don’t make the cut the first time.
This program is a 5 month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course developed by Google in partnership with Home Learning College. Led by industry experts, the course takes a unique, hands-on approach to training. This is a great course for anyone looking to improve their digital marketing skills. The course focuses on evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how a business can build an effective digital presence focused on consumer engagement and business goals, and how to leverage data from a variety of sources to generate insights and strategic recommendations among others articulate important skills.
AdWords Display Certification
In this online course, you will learn how to create, manage and optimize display campaigns. It also helps you take advantage of the Google Display Network with display campaign settings. However, a prerequisite for attending this course is the completion of the AdWords Basics course, which covers the basics. You can take an assessment to get the certification. This is a beginner’s course and the material is always online, which means you can take your time studying and take the exam at your leisure.
Individual qualification for Google Analytics
This Google course covers fundamental and advanced analytics concepts including planning, analysis principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you have studied the material provided, you can do it at your leisure and it is free. You can pass the Google Analytics test, which consists of 70 questions to be completed within 90 minutes. A score of 80% or above is required to earn certification for this course.
Google digital unlocked
In collaboration with the Indian School of Business in Hyderabad and FICCI, the content covered in the course provides a foundation for fundamental digital skills. The course starts right at the basics with an introduction and understanding of digital media. You will learn how to plan online strategies, get insights into new developments in the digital world, build an online presence, stand out with ads, work with analytics and much more. It is a comprehensive course and you can take your time to go through the material. There are small exams for each topic. Once you pass these, you can move on to the next topic and complete the course to earn your certification.
Thanks to Arnav Sharma | #Online #Digital #Marketing #Certification #Google #Certified