From the chaos of the dot-com boom to its bust and the resulting upheaval in e-commerce, a new term was born – digital marketing. It was obvious that the landscape was changing and that having an online presence for a business was no longer just optional, it would become a crucial part of your business – whether you liked it or not.
So schools and colleges around the world scratched their heads and tried to formulate a catch-up program for everyone with traditional marketing credentials. The first step was to introduce aspects of digital marketing into multimedia courses at universities. But because the marketing aspect was cranked up and based on outdated online marketing methods, it fell into oblivion.
get that Competitive advantage
Finally, schools and colleges have embraced the fact that having a skilled digital marketer as part of your business can give you a significant edge over your competition—who are likely still outsourcing their marketing needs to people likely as clueless as they are about it.
There are now a variety of online marketing courses available in both undergraduate and postgraduate formats. Traditional marketing managers really only need an intensive introduction so that they can level the playing field, while people who are new to the marketing world with their degrees and diplomas become fully aware of the importance of SEO, PPC and social media marketing for online -Success are of every business.
And because so many people need to do this as a postgraduate option, there is a huge demand for online marketing courses to accommodate people who cannot go back to full-time education but need to update their skills accordingly.
A solution that fits everyone
Most colleges and institutes that offer digital marketing courses opt for the blended approach to provide this type of teaching material. A purely online format works well, but for participants it is generally very beneficial to all involved if they really benefit from the information that is actually being shared with real people and a tutor or lecturer during class time.
Another take on these newly popular majors is that today’s job market is more competitive than ever. If your business hasn’t already established a well-structured online presence, that day is coming very soon. And what better position could one be in than to be a fully trained digital marketer ready and willing to help the company take its online presence to new heights.
For those of you reading this who are entrepreneurs and either already run or will run your own business, a marketing course could be beneficial for you too. Just check the syllabus and curriculum ahead of time – you’ll be surprised how much you already know!
Digital marketing and the courses that come with it are an indication of how massive online business has become. If you’d told anyone during the dot-com implosion that in a few years there would be graduate-level marketing courses, they probably would have laughed in your face.
Thanks to Lena B Bjorna | #Edge #Online #Digital #Marketing