Ezines – Are They and Why Use Them?

Think of your favorite magazines. The articles and advice caught your interest and you looked forward to the weekly or monthly issues. The themes were subject specific about your hobby, career, or general curiosity, and they were broad enough to allow you to explore areas you never considered.

Some magazines have “opinion columns” or “reader feedback” and “tell us what you think” space just for you. Your opinion mattered. You, the reader, were the lifeline of the magazine’s existence. Well, ladies and gentlemen, in this world of high-tech sophistication, we’ve just defined an ezine.

An ezine is nothing more than an electronic magazine. It is a tool used to communicate the same information that you received in printed form. Magazines are delivered by mail to people who “subscribe”. Ezines are delivered to subscribers via email.

Unlike print magazines, ezines are usually free and there are many thousands to choose from, covering almost every topic you could possibly consider. Nothing is too far away or far-fetched in the imagination.

Subscribing to an ezine is like joining a club of people who have the same interests. There are ezines for culinary, home and garden, interior design, spiritual and inspirational, education, business, writing, marketing and promotion, education, and the list goes on and on. Whether your interest is writing articles for ezines or developing your own ezine, you need to understand the options available and how to access them. Before you start your own ezine, take the time to explore the internet, visit different ezines and research the topics.

ezines thrive on quality content and the credibility of their authors. People subscribe to an ezine because they need advice, information, or want to do in-depth research on a specific topic. As an editor, you are responsible for making this happen, which means you need to know the subject in order to review received articles. One way to guarantee success is to take the time to write multiple articles.

“Learning by doing” is the key to success in any endeavor. If you want to publish an ezine, you should understand the basics of its creation and development. This can only be done by actually performing the required tasks and functions yourself. Remember, your name and reputation are tied to this very public communication.

Why Consider Developing an Ezine?

An ezine is a marketing tool that brings traffic to your website. It is the “carrot”, the “train” to what you really want your visitors to see. Your website is the selling point of the product or service. Your ezine is a powerful tool to drive potential customers to this site.

Let’s take another look at the print magazine. What do you think covers part of the cost of its release? That’s correct!! The products and services offered for sale. Each time a subscriber reads an article, they have the potential to be led to a product or service that is being sold in that magazine. The same happens when using the ezine. Most article topics generate interest that can lead the reader to a product or service for sale on the site. Yes, getting started with ezine creation can be time-consuming, but it’s one of the best product and service recommendation sources out there. Write out your plan, take it slow, and commit to success.

Thanks to Theresa V. Wilson | #Ezines #brAre

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