We are all beginners at some point. For the beginners, the biggest challenge is knowing the ins and outs of social media. Today we are going to talk about social media – pros and cons. Many small business owners have yet to use social media to grow their business. It has become so important for us to stay connected and get the right message across. To get the most out of this platform, here are some tips and guides for beginners.
First, some facts and figures about social media appearances:
- One in nine people on earth is on Facebook
- Twitter adds nearly 500,000 users daily
- One in four Americans watches a video online every day
- During the second half of 2010, LinkedIn’s membership base grew by an average of 1 million new members every ten days
Connect: Facebook helps you connect and share with people in your life. Just think how was your life before Facebook was invented? Was it more relaxed, exciting, boring or challenging? In Facebook we can create a personal profile, add other users as friends and exchange messages. When we talk about LinkedIn, it gives us the opportunity to connect with professionals around the world. Whether you are using it for personal growth or expanding your business. It also gives you the opportunity to connect with business-minded people like you. When we talk about Twitter, it’s just amazing! Twitter is a real-time information network that connects you with the latest stories and ideas about what interests you. It gives you the opportunity to know what’s happening around the world in a 140-character tweet!
To interact: With your connections, Facebook gives you the power to let others know about you. You can share your photos and stories and create a fan page. As a business, Facebook Pages are a good source of feedback on your products/services. In LinkedIn, you can interact with professionals on a single platform. You can discuss deals, resources, ideas, learning opportunities, and more. On Twitter, tweets are text-based posts of up to 140 characters that appear on the author’s profile page and are delivered to followers. On a personal level, Twitter enables communication with friends and families. At the business level, it connects your current and potential customers to your product and service.
Exchange: With the use of Facebook we exchange joy, fun, worries, help and much more in one place! Facebook is slowly being used like e-mail. So this is one of the cheapest ways to connect. Using LinkedIn, we share professional expertise along with useful information that ultimately strengthens our professional brand. It also exchanges stronger business ideas among themselves. On a business level, it helps us share feedback and comments that eventually lead to an increase in business. On a personal level, it helps you in personal development. Twitter is a powerful tool for sharing information and news as Twitter users can often link to useful websites or articles and be a source of alternative news.
Disadvantages: As we have discussed the advantages of social media, we cannot ignore the disadvantages just to be safer on the online platform.
Think of the viral potential of media. If news is negative and distasteful, the same will happen to this brand. It’s difficult to do damage control when you’re dealing with social media. Your name could be spoiled within hours. The best example is MacDonald’s Twitter ad. According to Mail Online’s news article – Mac Fail! MacDonald’s Twitter Ad Backfires as Users Hijack MacD Stories Using Hashtags to Share Fast Food Horror Stories Opponents have accused the burger franchise of making customers vomit, serving pork from gestation crates and serving a burger with a fingernail. Another disadvantage is the threat of fake profiles and IDs. This is one of the biggest disadvantages of Facebook. People often use fake profiles to insult or harass someone. Students who are addicted to Facebook do poorly on their exams. One of the biggest risks of social networks and the internet in general is privacy violations. These websites collect significant amounts of personal information, with email addresses being among the most commonly collected personal information. These social networks may also reduce people’s sympathy. You can check Twitter updates from your phone and send messages from anywhere. Social networking sites have the potential to spread negative or anti-social messages. Under
As discussed above, there are both pros and cons to social networking. One thing is clear; It is up to the person how they want to benefit from the social media platform. In life we are often exposed to good and bad choices, only we ourselves can decide what we want.
Thanks to Pulin Dave | #Beginners #Guide #Pros #Cons #Social #Media