Anyone who sells for a living wants more leads — lots and lots of leads. So, in companies large and small, the marketing department turns on the lead generation machine…
An investment firm advertisement says, "If your portfolio is more than $500,000..."
A home improvement company's website asks prospects to fill in a series of blanks on a proposed project before committing to sending a salesperson.
At a trade show, an industrial equipment salesman takes a prospect's contact information and asks a series of qualifying questions to determine whether to make an appointment after the trade…
An employee training company asks questions to determine how many employees a prospect needs to offer either a "distance learning" or an "in-person" training package.
A daycare center will clearly state the acceptable ages of children and then ask for the ages of a prospect's children before offering a free tour.
Sure, if you ask to respectfully qualify prospects you won't get as many responses, but you'll waste less time chasing down unqualified prospects, and those who do qualify are more…
Thanks to Larry Galler | #Qualify #Creatively #Generate #Sales #Leads